For Immediate Release
CHEF CARLOS ALTAMIRANO TO OPEN PARADITA EATERY
IN EMERYVILLE
Peruvian fast-casual concept to join the Altamirano Restaurant Group portfolio
EMERYVILLE, Calif. – February 13, 2017 – Chef Carlos Altamirano, owner and operator of San Francisco restaurants Mochica in Potrero Hill and Piqueos in Bernal Heights, La Costanera in Montara, Calif., Parada in Walnut Creek, and Sanguchon food trucks that serve the Bay Area, will open his sixth concept in the Altamirano Restaurant Group: Paradita Eatery, a fast-casual concept serving modern Peruvian street food in the bustling Emeryville Public Market, in April 2017. “Paradita” means “little market” in Peruvian Spanish slang, nodding to the eatery’s sister restaurant Parada. At Paradita, Chef Altamirano continues his deep commitment to high-quality and responsibly sourced ingredients and preserving the authenticity of Peru’s most treasured dishes, all while adding his signature modern twist.
“I am thrilled to open Paradita; it embodies the welcoming, cheerful and authentic spirit of a street market, which is an integral part of daily life in Peru,” said Chef Altamirano. “Fast-casual Peruvian food is a relatively new concept, but we are excited to lead the charge and expand our offerings in the Bay Area.”
Located in a highly visible, corner location at the front entrance of Emeryville Public Market, Paradita offers casual, open seating throughout the restaurant in plain view of the kitchen, as well as outdoor tables. Ordered by guests at the counter, the menu offers a selection of organic salads, classic Peruvian sandwiches, grilled anticuchos (meat skewers), pollo a la brasa (traditional Peruvian rotisserie chicken), a variety of rice bowls, an assortment of delectable sides and, for dessert, alfajores, the popular Latin-American artisanal cookies. The restaurant also caters to guests looking for a quick take-out option by offering curbside service, and a portion of its menu to-go in a convenient “grab & go” self-service case.
Over the years, Chef Altamirano has developed a reputation for creating unforgettable dishes, using innovative techniques, while cooking with only the finest and freshest ingredients. Continuing in that tradition, the ingredients at Paradita are fresh, high-quality and sourced from well-respected local farms or farmer’s markets. Mary’s Organic Free-Range chickens are used exclusively in the rotisserie, alongside seasonally rotating proteins sourced from Marin Sun Farms and other local, sustainable suppliers. In addition, in 2010, Chef Altamirano founded Alta Farm in Half Moon Bay, Calif., a single-acre plot dedicated solely to producing the spicy rocoto variety of pepper, a foundational ingredient in Peruvian cuisine. Previously available only as a frozen import from South America, the rocoto pepper, grown from seeds brought in directly from Peru, is liberally utilized at Paradita Eatery.
Paradita’s beverage program features pisco, the traditional spirit of Peru. From classic pisco sours to Chilcanos made with seasonally rotating variations, the artisan craft cocktails are vibrant and refreshing. In addition, the restaurant offers traditional non-alcoholic Peruvian beverages such as Chicha Morada. The wine and beer programs consist of a carefully curated selection of food-friendly California and South American wines served by the glass and a host of bottled and draft beers on tap that were chosen specifically to complement
modern Peruvian cuisine.
Designed by ASD | SKY and Crome Architecture, and inspired by Chef Altamiranos’ vision, the interior of Paradita Eatery is warm and inviting. Featuring a high white ceiling and mix of steel and recycled and reclaimed oak furniture from Berkeley’s The Wooden Duck, with pops of vibrant colors throughout, the intimate atmosphere is further accentuated by several pieces of custom artwork by Bay Area artist Letty Samonte.
Paradita is located at 5959 Shellmound Street in Emeryville, Calif. Beginning in early April, Paradita will be open seven days a week from 11 a.m. to 9 p.m. For additional information and updates, please visit www.paradita.com.
ABOUT PUBLIC MARKET EMERYVILLE
Located at the gateway to the East Bay and San Francisco region, Public Market Emeryville is a 14-acre mixed-use destination in the City of Emeryville that was originally developed in the 1980s. Comprising restaurants, retail, offices and housing, Public Market Emeryville is popularly known for its food hall, which is undergoing a transformation as part of the site’s greater redevelopment project. Public Market tenants include HOT ITALIAN Pizza & Panini Bar, Urban Outfitters, Peet’s Coffee, and Guitar Center, while food hall purveyors include a mix of locally-based, chef-driven eateries.
Along with the current overhaul of the 22,000 square foot food hall, upcoming development includes over 450 units of housing, 43,000 additional square feet of retail and restaurants, street upgrades, a complete renovation and expansion of a nearby park and a new 30,000 square foot grocery store, occupied by Portland-based New Seasons Market.
Photo: Chef Carlos Altamirano (credit Kristen Loken)
Media Contact:
Evita Broughton
Ellipses
evita@ellipsespr.com
510-735-9667