It’s easy to underestimate the power of social media and the importance of maintaining it. The trend has turned mainstream and is now engrained in our daily personal lives, causing many businesses to think it’s something they can just “hire an intern” to manage, or take on themselves. But as social media continues its rapid evolution and continues to embed itself more in our professional lives, it is important to treat it as the invaluable marketing tool it is. With over three billion active users, building your brand across these networks has become a full-time, active job. In order to stay relevant and utilize their full potential, it is crucial to hire a professional to manage it.
- Stay Ahead of the Trends
Social media is always changing, and there’s no time to miss a beat. According to Forbes, brand fatigue is forcing changes to the current formula. Brands are going to have to work harder to create better, and more authentic, content tailored more specifically to their target audience. And as pioneers like Facebook continue to change its algorithm or Instagram releases new features monthly, your business accounts are going to need dedicated attention. A social media professional spends their days researching these kinds of things, ensuring their client is on the most appropriate platforms and getting the most out of them.
- Streamline Your Online Reputation, Backed by Your Company’s Consistent Voice, Attitude, And Tone.
When you have a professional managing your platforms, that person knows your company’s voice inside and out, and is able to consistently represent your brand. From blog posts and tweets to answering questions and overall engagement with fans and followers, they know how to handle any situation – positive comments, negative comments, company questions, scathing reviews, etc.
With 97% of consumers reading online reviews, and 85% of them trusting what they read, it’s not just the reviews that can make or break your business, it’s how you respond. When it comes to the online reputation of your business, there is no room to take it personally. Managing feedback is something your trusted social media professional can handle as they keep the positive conversation going, deescalate a negative conversation, or take it offline completely to be dealt with more effectively behind the scenes.
- Manage and Track Advertising, Campaigns, and Contests
Social media isn’t all about posting a cool photo with a witty caption. As a matter of fact, Facebook is one of the most robust, cost-effective advertising avenues available right now, and with organic growth in a decline, it’s one of the only ways to reach your existing audience and new audience members on the platform anymore. Hiring a professional to manage this tool ensures your money is being used effectively, to maximize all advertising efforts.
A social media professional also knows the rules around running contests and campaigns on each social media platform—and knows that the rules are always changing. Having seen what works and what doesn’t, and staying on top of the changes, they can craft a seamless experience for your business, and customers, across every platform.
- Have Advantage Over the Competition
Surprisingly enough, not every business has tapped into their online potential. Just having social media accounts for your business doesn’t mean you are ahead of the game either. Embracing it as an essential marketing tool is what puts you in competition with the runners of the pack. Giving it the appropriate attention with a dedicated specialist is what makes you a leader in your niche.
- Save Yourself Time
You have a business to run, which means you don’t have time to answer every comment, edit every photo or video, respond to every message, etc. Today, these are all business functions that fall under the job description of a social media professional. It’s okay you aren’t the expert in every department of your business. That’s why you thoughtfully invest in staff that best represents your core values. Your job is to not only leverage your abilities, but the distinguishing talents and expertise of your team in order to create a well-oiled environment that allows every person to wholeheartedly focus on their tasks. By hiring a social media professional, you are investing in your business, both now and for the future.
Are you ready to ramp up your social media efforts? Contact us!
BONUS: Check out these fun 2018 social media statistics.
https://blog.statusbrew.com/social-media-statistics-2018-for-business
https://www.socialpilot.co/blog/social-media-statistics