The Situation: The Chilean Fresh Fruit Association (Fruits from Chile) was interested in reaching as many people they could, as fast as possible, through social media, while simultaneously growing their fanbase. Fruits from Chile also wanted to let people know that blueberry season was in full force and that Chilean blueberries were currently in markets.

Fruits from Chile did not have a significant social media presence before Ellipses was hired.

The Solution: Ellipses sought out to create strategic ads for Fruits from Chile on Facebook. $1,000 was spent boosting the Fruits from Chile Facebook page. Ellipses was careful and strategic when it came to choosing ad copy, as well as determining which key words and audiences we wanted to reach.

The Results: Fruits from Chile gained 4,523 new fans at a rate of $.22 per like and reached over 50,000 people in a two-week time period. This success was achieved through Ellipses’ careful and strategic targeting and creative and inviting ad copy.

Page Likes: 4,523

Total Reach: 51,678

Cost Per Like: $.22

Total Spent: $1,000