Creating a strong brand is about a lot more than a creating a clever logo. One of the perks of having Ellipses on your team from the beginning is that we can assist you with the brand creation process of your restaurant or business. We partner with incredibly talented folks who can bring your vision … Continue reading A Full Sensory Experience: Creating a Strong Brand
The social media world is always changing! Here is the top news for April 2018. Facebook and YouTube revealed how they remove offensive posts. Your Instagram Stories photos just got better with Focus mode. Instagram will allow you to download your data. Instagram is the most active channel now when it comes to influencers. Can’t … Continue reading Social Media Roundup: April 2018
There is always constant chatter in our office about podcasts. A few of us are avid listeners and we are constantly trying to get one another to listen to our favorites. It turns out, we are not alone in our love of podcasts. Whether you’re looking to be informed on the daily happenings of the … Continue reading The Podcasts We’re Listening to Right Now
It’s no secret that our world is brimming over with shared content. We love it. It’s in our DNA to share! When the World Wide Web entered our realm of awareness in ’91, user-generated content, UGC for short, took its first step into the sun and has been basking in it ever since. From its … Continue reading Find UGC from These Three Easily Missed Places
We love being able to bring in hardworking people to help us with our clients, and we are thrilled to introduce you to Sean Krainert. Sean is a passionate, creative, and articulate copywriting maven dedicated to seamlessly, and effectively, connecting brands with their target audience through customized copy. He is our go-to guy for client … Continue reading 21 Questions: Sean Krainert
Opening a restaurant is an exhilarating experience, and a challenging one, too. At some point, your momentum toward opening is fueled by pure adrenaline, and it becomes nearly impossible to focus on the details. That’s where PR comes in. Well, that’s when you realize PR should have been there from the beginning! Hiring a PR … Continue reading When Should I Hire a PR Firm for My New Restaurant?
One of the most challenging parts of being a social media marketer is creating effective content that resonates with your audience each and every time. With 81% (and climbing) of small and medium businesses using social media for marketing, it’s hard to stand out and capture your audience’s attention enough to keep them coming back, … Continue reading 7 Ways to Engage with Your Social Media Audience
The social media world is always changing! Here is the top news for January 2018. Facebook announced a major algorithm change, and it will affect everybody. Celebrity YouTuber Logan Paul sparked outrage over a disrespectful video, prompting mixed feelings about the monetization of YouTube videos. Many changes are coming to Instagram Stories, including GIF stickers, … Continue reading Social Media Roundup: January 2018
3 tips for making the most out of Facebook on a small budget By now, you have heard that Facebook’s algorithm is changing. This news can be particularly devastating for marketers and small businesses with low budgets. Organic reach on Facebook pages is about to plummet and it is going to be harder to … Continue reading Facebook is Changing: What Small Businesses Should Do
We’ve made it through the first full week of 2018, and how have we spent here at Ellipses? We’ve been reflecting on 2017 and thinking ahead on what is to come. While 2017 saw a lot of changes, particularly the rise of fast-casual restaurants and creating food for the sake of making it Instagram-worthy, 2018 … Continue reading 2018 Food Trends