The social media world is always changing! Here is the top news for February 2018. Snapchat went through a major redesign – and users are not happy about it. Twitter announced rule changes to avoid misuse of the platform. Facebook is changing ad metrics in an effort to be more transparent. Facebook has been testing … Continue reading Social Media Roundup: February 2018
One of the most challenging parts of being a social media marketer is creating effective content that resonates with your audience each and every time. With 81% (and climbing) of small and medium businesses using social media for marketing, it’s hard to stand out and capture your audience’s attention enough to keep them coming back, … Continue reading 7 Ways to Engage with Your Social Media Audience
It’s easy to underestimate the power of social media and the importance of maintaining it. The trend has turned mainstream and is now engrained in our daily personal lives, causing many businesses to think it’s something they can just “hire an intern” to manage, or take on themselves. But as social media continues its rapid … Continue reading 5 Reasons Why You Should Hire a Social Media Professional
The social media world is always changing! Here is the top news for January 2018. Facebook announced a major algorithm change, and it will affect everybody. Celebrity YouTuber Logan Paul sparked outrage over a disrespectful video, prompting mixed feelings about the monetization of YouTube videos. Many changes are coming to Instagram Stories, including GIF stickers, … Continue reading Social Media Roundup: January 2018
3 tips for making the most out of Facebook on a small budget By now, you have heard that Facebook’s algorithm is changing. This news can be particularly devastating for marketers and small businesses with low budgets. Organic reach on Facebook pages is about to plummet and it is going to be harder to … Continue reading Facebook is Changing: What Small Businesses Should Do
Social media can be tricky to maneuver. However, when done right, social media can be your best and cheapest marketing tool, especially Instagram for restaurants. I always suggest hiring a professional to manage your restaurant’s social media but sometimes that isn’t an option. Here are some tips on getting the very best out of Instagram … Continue reading How Restaurants Can Best Utilize Instagram
Last week, Nordstrom experienced a crisis. On the first morning of their early access anniversary sale, the biggest event of the year for Nordstrom credit card holders, the website crashed, rendering it useless, and sent shoppers into an outrage and panic. Shoppers could see products and put them into their carts, but thousands were … Continue reading Social Media Crisis 101: Nordstrom
Here are the top five social media happenings this week. Instagram announces switch to algorithm-based timeline. Speaking of algorithmic timelines, Twitter rolled out theirs as a default. Samsung announces Waffle at SXSW – their own social media platform. Everyone wanted a slice of Pi Day. You can get paid to take a selfie. Our favorite … Continue reading Social Studies: Week 11
Here are the top five social media happenings this week. Pinterest opens ads to all brand managers. Facebook bought face-swapping technology. Facebook Lite is growing faster than the Facebook app. International Women’s Day was a hit on social media. Is social media the new email for customer service? Our favorite Instagram photo of the week … Continue reading Social Studies: Week 10
Here are the top five social media happenings this week. Nielsen announced it would start measuring American brands’ Snapchat video ads. Twitter through a #GIFparty to celebrate its new GIF button. Snapchat was hacked! Facebook Live videos will now appear higher in your news feed. Facebook reactions… what was your initial reaction to them? Our favorite … Continue reading Social Studies: Week 9