3 tips for making the most out of Facebook on a small budget
By now, you have heard that Facebook’s algorithm is changing.
This news can be particularly devastating for marketers and small businesses with low budgets. Organic reach on Facebook pages is about to plummet and it is going to be harder to reach the audience you have probably spent years building. However, these changes just mean it is time to focus and find more innovative ways to reach your target market in a genuine and positive way, and it can still be done with limited resources.
Here are three cost-effective ways to keep your business relevant on Facebook.
- Create a Facebook Live video strategy
Facebook Live videos are an effective and economical way to garner instant and constant interactions and comments. If you haven’t been using Facebook Live, now is the time to start! Doing videos such as Live Q & A’s, big announcements, or answering blog comments are a proactive way to not only get users to watch, but also get them engaged as well. Start slow; try doing a live video every other week to test the waters. Promote the fact that you’re going live to get people excited about it. There are endless ways to get creative with live video!
- Invest more in influencer relations
Investing in the right influencers and having your content shown on their pages can be even more effective than posting about it yourself. Many partnerships do require monetary compensation, but it is possible to find some who are willing to work with you for trade. Influencer relations is a cost-effective way to create brand ambassadors that will keep talking about your brand, not only on Facebook, but on all social media platforms. There are plenty of articles out there to help you get started with influencer relations. At Ellipses, we are ramping up our influencer relations offerings. Contact us if you’re interested in creating an effective influencer relations strategy!
- Run a group page along with your business page
This idea will not necessarily work for every business, but it is an easy and free way to stay relevant on Facebook, boost engagement, and show up on the Facebook news feed more than the traditional business page. A business page is designed to be the official profile for a business or entity, whereas a group page allows people to come together to share a specific interest and share related content. Group pages will see a bigger presence in the Facebook news feed because of the involvement they generate. The great thing is you can now link your Facebook page to your group page. There are products such as the Instant Pot that have group pages with a stronger following than their official business page. You just need to find the best way to do it for your own business.
The important thing to remember about all these changes is that Facebook is meant to foster meaningful interactions between people. If you are creating content that your audience enjoys, engages with, and shares, then these Facebook changes will not affect you.
Now it’s your turn – what suggestions do you have to make the most of Facebook in a cost-effective way? Find us on Facebook and give us your ideas!